Supposedly intended as “a message about the spirit, independence, and inner worth of today’s young people”, this CK ad campaign was highly polemic at the time. Today, fifteen years gone by, it still retains it’s original force. Considered gay by some or has having light porn references by others, this ad isn’t that far away from American Apparel or even Abercrombie & Fitch’s nowadays mainstream campaigns. Browsing thru our magazine archive, we can’t point out that many campaigns as being so influential as this one when it comes to fashion advertising.
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